70% of Consumers Say Page Speed Impacts Their Willingness to Buy

70 percent of consumers admit that the page speed impacts their willingness to buy from an online retailer.

Page speed isn’t just a technical benchmark—it’s a key driver of customer behavior. According to research, 70% of consumers admit that page speed directly influences their willingness to buy from an online retailer. For businesses in the eCommerce space, this highlights the undeniable link between a fast-loading website and higher sales.

Why does page speed matter so much? It’s all about user expectations. In today’s digital-first environment, shoppers anticipate a seamless browsing experience. When pages take too long to load, frustration sets in, leading many consumers to abandon their carts or switch to competitors. Studies also show that slower load times decrease trust in a brand, which can harm long-term customer loyalty.

The connection between speed and conversions is stark. For example, a delay of just one second in page load time can result in a 7% drop in conversions. On the flip side, a faster website creates a smoother shopping journey, keeping users engaged and reducing bounce rates.

To ensure page speed isn’t costing you sales, online retailers should prioritize optimization strategies such as:

  • Compressing large images for quicker loading.
  • Minimizing unnecessary code and leveraging browser caching.
  • Choosing a hosting provider that supports rapid response times.
  • Implementing a content delivery network (CDN) to distribute site resources efficiently.

In a highly competitive online marketplace, even small improvements in speed can lead to noticeable gains in customer satisfaction and revenue.

Ready to optimize your eCommerce site? Learn more in our guide to improving pagespeed, or reach out to explore how we can help ensure your site delivers the speed and experience your customers demand.

Source: SEO and Web Design: How to Build a Website That Ranks (2025)