Brand Trust and Consumer Loyalty: Why 63% of Consumers Choose Brands They Trust

According to the 2024 Edelman Trust Barometer, 63% of consumers are more likely to support brands they trust. This statistic isn’t just a reflection of public sentiment—it’s a direct signal to businesses about where to invest for long-term growth. Trust is no longer a bonus for brands; it’s a prerequisite.

Consumers are faced with countless options daily. What distinguishes one business from another is no longer just price or quality—it’s credibility. When customers believe a brand is transparent, consistent, and aligned with their values, they are far more likely to remain loyal and advocate for it. That’s what makes this 63% figure so critical: it quantifies the value of trust in a competitive market.

For web development agencies working with brands, this insight is especially actionable. From the design of a site to how it communicates privacy policies or displays reviews, every touchpoint is an opportunity to reinforce trust. Features like secure browsing, accessible design, and honest messaging aren’t just best practices—they’re conversion tools.

Ignoring trust can be expensive. Consumers who don’t trust a brand are unlikely to engage or return, making retention efforts harder and customer acquisition costlier. Meanwhile, trusted brands benefit from repeat business, word-of-mouth referrals, and greater tolerance in moments of error.

If your website doesn’t clearly reflect your values and reliability, you’re likely missing out on the majority of trust-driven consumers. Want to transform your site? Contact our team to audit your current site and improve your trust signals.

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