VERIFY YOUR WEBSITE WITH OUR
GOOGLE ANALYTICS CHECKER

Our analytics checker scans your website to confirm whether a Google Analytics tracking code is present, whether it’s the current GA4 version, and whether it appears to be actively collecting data. It’s a fast, free first step to make sure your analytics foundation is solid.

The easiest way is to check your property ID. Universal Analytics IDs start with “UA-” followed by numbers (like UA-XXXXXXXXX-1). GA4 measurement IDs start with “G-” followed by an alphanumeric string. If your property ID starts with UA, you’re running the legacy version that Google sunsetted in July 2023, and you’re no longer collecting new data through it.

Installation is only the first step. GA4 needs to be configured with the right events, conversions, and data streams to give you useful information. If our checker confirms GA4 is present but you’re not confident in your data, a GA4 & GTM Sanity Check from our team can validate that your key events (form submissions, phone calls, downloads) are actually being captured.

This free checker confirms whether GA4 is installed and appears to be active. Think of it as a quick health pulse. Our GA4 & GTM Sanity Check service goes much deeper: we verify that specific events are firing, that your Google Tag Manager configuration is correct, and that the data flowing into your reports is accurate and complete. It’s the difference between checking if the engine starts and having a mechanic inspect the whole system.

Yes, completely free. No credit card, no commitment. We built this tool because we believe every business should be able to quickly validate its Google Analytics setup. If you need deeper help, we offer a professional GA4 & GTM Sanity Check service, but the checker itself costs nothing.

Google retired Universal Analytics (the previous version) in July 2023 and replaced it with Google Analytics 4. GA4 uses a fundamentally different data model built around events and users rather than sessions and pageviews. If your site was set up before July 2023 and you haven’t verified your configuration since, there’s a good chance something needs attention.

Find out more about the benefits of GA4 for your business.

We recommend running a quick check anytime you make significant changes to your website: after a redesign, a plugin update, a hosting migration, or a theme change. At a minimum, a quarterly review ensures your tracking hasn’t silently broken. Our team provides ongoing monitoring as part of our maintenance retainers for clients seeking year-round peace of mind.