21% of Accessibility Issues Put Critical Website Actions at Risk

21% of accessibility issues are considered high risk—affecting interactions such as purchases, account access and form submissions.

21% of accessibility issues are considered high risk, affecting interactions such as purchases, account access, and form submissions. That makes accessibility more than a compliance topic. It’s a direct factor in whether visitors can complete the actions your business depends on.

For a B2B website, those actions often include requesting a consultation, submitting a lead form, logging into a customer portal, downloading a gated resource, or completing a payment. When website accessibility issues interrupt those paths, the impact is immediate. Leads disappear before they reach sales. Customers open support tickets for problems that should not exist. Teams lose confidence in the systems they rely on to create demand and serve accounts.

The difficult part is that high-risk barriers are often easy to miss. A form field may not have a useful label. A button may not work with a keyboard. An error message may fail to explain what changed or how to fix it. A modal may trap a user before they can submit. A color choice may make critical instructions hard to read. The page can look fine in a design review and still fail for someone trying to complete a task.

The fix starts with prioritization. Review the paths where failure would hurt most: forms, checkout flows, account access, navigation, search, and support interactions. Then address the barriers that block action before polishing lower-impact details.

On WordPress, accessibility needs ongoing ownership. Themes, plugins, page builders, embeds, and new content can all introduce problems over time. A one-time cleanup helps, but regular review keeps risk from creeping back in.

When one in five accessibility issues is high risk, the business case is clear. Fixing website accessibility issues protects revenue, reduces frustration, and helps more people complete the actions they came to take.

Conclusion

The best place to start is not every page at once. It is the journey where failure would hurt most: the form, checkout path, account area, or support flow. We can help identify the high-risk barriers and prioritize fixes your team can act on.

Learn why accessibility matters.

Source: 95.9% of Websites Still Fail Accessibility Tests. Here's How to Fix It