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Marketing Posts

on The Better Web Blog

image of a pixelated color design wheel on navy blue background

Evidence Over Opinion: The Data-Driven Path to Better Design

October 16, 2025October 16, 2025
Megan McDonnell

Data-driven web design that turns insights into wins: improve UX, cut friction, and prove ROI with analytics and testing.

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header image depicting an illustration of an about page with images of four different people and the word 'about'

Beyond the Bio: Crafting an ‘About Us’ Page That Connects and Converts

September 17, 2025September 17, 2025
Megan McDonnell

Stand out by telling a story with your About page. Share your mission, values, and team to connect and build customer trust.

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image of a landing page on a blue and green background as the header image for this article

The Anatomy of a Landing Page That Actually Converts

August 6, 2025August 6, 2025
Megan McDonnell

Discover how to build a landing page that converts, has great user experience, and turns visitors into loyal customers.

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image of two women in front of a screen writing a story

Beyond Pixels: How Your Website Can Tell a Story That Sticks

July 2, 2025July 2, 2025
Megan McDonnell

Discover how telling a story with a website can boost engagement, build trust, and turn visitors into loyal customers.

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The Secret Weapon in Our Web Design Arsenal: The Mighty Style Guide

June 5, 2025June 5, 2025
Megan McDonnell

Although not the most glamorous part of web design, a style guide is key to delivering beautiful, functional, and on-brand websites.

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Why Is My Website Traffic Dropping? 5 Steps to Quickly Find and Fix the Problem

May 7, 2025February 4, 2026
Megan McDonnell

Suffering from a significant drop in website traffic? Figuring out why is as important as figuring out how to fix it. Read to learn more now!

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The Glitch in the Machine: Unmasking the 5 Hidden Costs of Poor Web Design

March 24, 2025March 24, 2025
Megan McDonnell

Outdated, slow, or confusing sites cost more than you think. Discover the impact of bad site design and how better design boosts performance.

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light blue background with image of a computer with dollar money signs around it, indicating an article on website cost

The 2025 Website Pricing Guide: Costs Explained

February 19, 2025March 11, 2025
Megan McDonnell

How much does building a website ACTUALLY cost in 2025? We’ll examine different factors and consider realistic scenarios to find out!

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Colorful 'Read More' buttons emphasizing the importance of microcopy in web design

The Tiny Unsung Hero: Microcopy in Web Design

January 14, 2025January 14, 2025
Megan McDonnell

By embracing a minimalist approach, you can create a website that is both visually appealing and highly effective. Remember, less is often more, and a clean, focused design can help you achieve your online goals.

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Transform Your Website: How Minimalist Design Skyrockets Engagement

November 11, 2024December 5, 2024
Megan McDonnell

By embracing a minimalist approach, you can create a website that is both visually appealing and highly effective. Remember, less is often more, and a clean, focused design can help you achieve your online goals.

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